Color as a Source of Optimism

There is an interesting theory in the world of fashion, interior design and consumer behavior: whenever the world feels more complex or challenging, people are more likely to seek the joy of color. Color brings energy, optimism, and makes our surroundings feel warmer and more personal.


From Mondrian to Today: Color as a Statement

It may be no coincidence that Piet Mondrian developed his iconic style of bright, primary colors during the First World War as a counterbalance to a bleak reality. His work demonstrates how powerful color can be as a means of expressing hope and a drive for renewal.

History Repeats Itself: Color in Difficult Times

This power of color has resurfaced in later decades as well. In the 1930s, during the Great Depression, fashion collections suddenly became more colorful. The same was true in the 1980s: while Europe faced high unemployment and economic headwinds, fashion exploded with neon, bold tones, and expressive patterns. Time and again, color has proven to be a source of resilience and a way to radiate positivity.

The Trend of 2026: Expression and Character

For 2026 we see the same movement. After years in which neutral tones and minimalism dominated, there is now a growing appetite for expression and character. From sunny pastels to deep, earthy shades: color is becoming the way to bring atmosphere and personality into interiors.


Any Image Brings Color Indoors

In addition to our timeless black-and-white photography and serene nature images, you will also find an expanding selection of colorful prints in our collection. And to complete the picture: our frames are now available not only in black, white or natural wood, but also in fresh, contemporary colors.

Now more than ever, color is the way to make a collection stand out and create a stronger sense of experience in your store or showroom. Discover our examples here.

 

September 09, 2025